Kane White is the Founder of Britannia Bullion.
YOU DON’T FIND PURPOSE. YOU FIGHT FOR IT.
You don’t find purpose in a book. Or a TED talk. Or scrolling through motivational clips on Instagram.
You forge it through fire.
It shows up in the silence, when no one’s clapping. It shows up in the dark, when you’re staring at the ceiling at 3 am, wondering if you’re finished. It shows up when you’re forced to choose between breaking down and building back.
I know because I’ve lived it, many times over.
In 2019, my life blew up. Not metaphorically. I woke up one morning with no memory of who I was, what I’d done, or the pain I’d caused. I didn’t just hit rock bottom. I smashed through it. Rehab followed. Shame followed. The kind of internal war you wouldn’t wish on anyone.
But I clawed my way back.
That experience didn’t kill me. It remade me.
Today, I’m the founder of Britannia Bullion. A company born not from spreadsheets, but scars. And this? This is the real story.
1. VISION IS A WEAPON
I grew up believing in vision.
If you can envision it in your mind, you can make it a reality. That’s not just a nice quote. That’s a battle strategy.
My whole life has been one target after another. Sometimes survival. Sometimes success. Either way, if I could visualise it, I could chase it.
People ask me how I stay positive when the sky’s falling. The answer? I wasn’t always. I had to build that mindset.
A close mate got me into philosophy. That’s when I found Marcus Aurelius and the Stoics.
Control what you can. Let go of what you can’t.
Sounds simple. It’s war in practice. But that mental shift changed everything. I turned pain into perspective. I turned resilience into a daily routine.
Some people chase motivation. I train discipline. Every. Single. Day.
2. CRASH. BURN. CLIMB.
2019 was the year I hit the floor.
I woke up like a stranger in my own body. Couldn’t explain the damage I’d done. Couldn’t recognise the guy in the mirror.
Rehab followed. The slow, soul-breaking kind. Piece by piece, I rebuilt. And here’s what I learned:
The bridge back? It’s always there, even when you can’t see it. Your only job? Take one step. Then another.
First step: go back to work. I was nervous as hell. I wasn’t sure if I still had it. But the rhythm came back. The spark came back.
That fall didn’t end me. It reset me. It stripped away every fake layer and left only what was real.
And that’s where I started again.
3. THE PAIN WAS THE TEACHER
My career? A rollercoaster strapped to a rocket.
Started in finance in 2012. Rose quickly. Became a senior advisor. Left a top firm to help a mate build something new. Trusted the wrong people. After the crash, I was tossed aside like dead weight (I still remember spending my last £500 on a new suit).
Next chapter: joined another company. Hit every target. Became a senior partner. Was promised 24% equity. When it came time to sign? That 24% magically became 4%...
So I walked. Again. This time with nothing but fire in my belly.
And I built my own empire. From scratch. No safety nets. No favours. Just grit.
My old company hit £25 million in turnover. Then it happened again. I got pushed out of the very thing I built, my 33.33% became 0.
That one stung.
But I didn’t quit. Because by then, I understood something profound:
Not everyone deserves your loyalty. Not everyone plays fair; it's business, so he said.
But every fall carved me sharper. Every betrayal taught me something no book ever could.
Failure isn’t the opposite of success. It’s the fuel, it's the lesson.
4. LEGACY OVER EGO
There were nights I wanted to pack it in. Be the victim. Blame the world.
But then I’d hear my son laugh. And I’d remember: he didn’t choose this life. I decided to bring him into it.
So quitting? Not an option.
Every early morning. Every late night. Every fight I pick with my own excuses, it’s all for him.
Legacy isn't a word I throw around lightly. It’s what he’ll say about me when I’m not here. It’s the story he gets to tell.
I want him to say:
“My dad got knocked down more times than I can count. But he never stayed down. He found humour in the pain. Lessons in the losses. Solutions in the chaos.”
That’s a real legacy. Built brick by brick.
5. BUSINESS WITH A BACKBONE
Britannia Bullion isn’t just a company.
It’s the total of every hard-earned lesson I’ve learned. Every scar turned strategy.
Clients don’t come to us for shiny coins. They come to us because we give them something rare: honesty. Clarity. Security.
When someone says, “You helped me feel safe”, that’s the purpose. Right there.
We’ve just expanded our offices and hired a killer team. And we’re about to drop a brand ambassador campaign that’s going to shake the industry.
This time, I’m not shouting from the rooftops. I’m letting the results talk.
And trust me, they’re screaming.
Most people chase money. I chase service. If you serve with integrity and impact? The money finds you.
6. COLD SHOWERS. HOT STREAKS.
Purpose isn’t a one-time thing. It’s not a goal. It’s a practice.
I’m up by 5:30 a.m. every day. Supplements. Cold water. Four gym sessions a week. Chest, back, shoulders, arms.
Then it’s black coffee. Home. Cold shower. Not for health, for mindset. DO the things that you do not want to do.
Your body screams no. Your mind says yes. That’s the rep that matters most.
Even in the sauna, when my lungs are burning and my brain says 'leave,' I stay. Because if I can win that battle, I can win any battle.
And all the while? YouTube’s feeding my subconscious with Brian Tracy, Eric Thomas, McConaughey, and Chris Williamson.
Motivation fades. Discipline doesn’t.
7. THIS IS FOR YOU
If you’re feeling lost right now... If your life’s a mess... If you’re wondering, “What the hell am I even doing?”
Good.
Because that’s your signal, that’s the moment everything can change. That’s the fire you forge your purpose in.
Start small, one step. Don’t aim for perfection. Aim for progress.
And when your body’s screaming quit, that’s when you double down.
Because purpose doesn’t live in comfort, it lives in resistance.
PURPOSE IS A COMPASS
Purpose isn’t a destination.
It’s a compass. You set it with your values and your vision, and then you walk it.
Through storms. Through betrayal. Through self-doubt.
Mine is set to four things:
That’s my north. That’s why I do what I do.
Every setback I’ve faced. Every door slammed in my face. Every “failure” that almost broke me?
It all pointed me here.
This is not just my business. It’s my purpose.
And purpose isn’t found.
It’s forged.
